Private Equity Holdings and the Business Case for Digital Marketing
What is a private equity firm to do?
Buy, improve, sell—that is the name of the game for most successful private equity firms. It’s not easy, and the reality for many firms is that traditional private equity returns have fallen by the wayside.
This white paper examines digital marketing’s measurability and scalability and discusses how to choose the right marketing agency for your private equity firm.
- Digital marketing's measurability and scalability
- What metrics you should key in on
- Choosing an agency