A look at why that “integrated” marketing campaign didn’t perform as expected and how to turn the next one around.
This white paper explores the importance of an over-arching strategy for “integrated” campaign success, the evolving skill requirements that marketing executives must contribute and how to successfully incorporate agency partnerships into the mix.
Highlights Include:
Why sophisticated channel strategies are no longer enough
How to better leverage your existing agency partnerships
Nine steps to choose the right marketing partner
The four points every effective marketing strategy must address
Recieve instant access to your FREE copy of Oneupweb’s White paper: Is Strategy Your Missing Link?
