Your audience is savvier than they’ve ever been, and your marketing budget is a precious resource. Your audience expects you to serve up custom, useful and relevant content. Your business expects you to generate returns on its marketing investment.
We’re here to help you do both things. Here we’ve compiled several resources designed to help improve the way you strategize, plan and generally think about digital marketing.
Highlights Include:
Closed loop marketing guide
Understanding if strategy your missing link
Big data: making it work for marketing
Adaptive design: adapting to your mobile audience
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